Tommy Hilfiger (company)
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Tommy Hilfiger B.V. (), formerly known as Tommy Hilfiger Corporation and Tommy Hilfiger Inc., is an American clothing brand, manufacturing apparel, footwear,
accessories Accessory may refer to: * Accessory (legal term), a person who assists a criminal In anatomy * Accessory bone * Accessory muscle * Accessory nucleus, in anatomy, a cranial nerve nucleus * Accessory nerve In arts and entertainment * Accessory ...
,
fragrances An aroma compound, also known as an odorant, aroma, fragrance or flavoring, is a chemical compound that has a smell or odor. For an individual chemical or class of chemical compounds to impart a smell or fragrance, it must be sufficiently vo ...
and home furnishings. The company was founded in 1985, and the brand's merchandise is sold in department stores and over 2000 free-standing retail stores in 100 countries. In 2006, private equity firm
Apax Partners Apax Partners LLP is a British private equity firm, headquartered in London, England. The company also operates out of six other offices in New York, Hong Kong, Mumbai, Tel Aviv, Munich and Shanghai. As of December 2017, the firm, including its ...
acquired the company for approximately $1.6 billion. In March 2010,
PVH Corp. PVH Corp., formerly known as the Phillips-Van Heusen Corporation, is an American clothing company which owns brands such as Tommy Hilfiger, Calvin Klein, Warner's, Olga and True & Co. The company also licenses brands such as Kenneth Cole New Y ...
(then known as Phillips-Van Heusen) bought the company. Daniel Grieder was appointed CEO in July 2014, while founder
Tommy Hilfiger Thomas Jacob Hilfiger ( /hɪlˈfɪgər/; born March 24, 1951) is an American fashion designer and the founder of Tommy Hilfiger Corporation. After starting his career by co-founding a chain of jeans/fashion stores called People's Place in upst ...
remains the company’s principal designer, leading the design teams and overseeing the entire creative process. Global sales in retail through the brand were US $6.4 billion in 2013, and $6.7 billion in 2014.


History


Background and founding (1960s–1990s)

Tommy Hilfiger Thomas Jacob Hilfiger ( /hɪlˈfɪgər/; born March 24, 1951) is an American fashion designer and the founder of Tommy Hilfiger Corporation. After starting his career by co-founding a chain of jeans/fashion stores called People's Place in upst ...
’s career in fashion began in 1968, when he co-founded a clothing and record store named People’s Place in
upstate New York Upstate New York is a geographic region consisting of the area of New York State that lies north and northwest of the New York City metropolitan area. Although the precise boundary is debated, Upstate New York excludes New York City and Long Is ...
. Using $150 he had saved from working at a petrol station as startup money, he oversaw the expansion of the company into a chain of ten stores. Despite meeting with initial success, People's Place filed for bankruptcy in 1977. In 1979, Hilfiger moved to
New York City New York, often called New York City or NYC, is the List of United States cities by population, most populous city in the United States. With a 2020 population of 8,804,190 distributed over , New York City is also the L ...
to pursue a career as a fashion designer, working on several different labels including
Jordache Jordache Enterprises, Inc. is an American clothing company that markets apparel, including shirts, jeans, and outerwear.
Jeans. In the early 1980s, he met
Mohan Murjani Mohan Murjani is the Chairman of the Murjani group. He has developed, launched and built brands including Gloria Vanderbilt, Tommy Hilfiger and most recently, Vanderbilt New York. in 1985, Hilfiger debuted his first signature collection, which featured modernized versions of button-down shirts,
chinos Chino cloth ( ) is a twill fabric, originally made of 100% cotton. The most common items made from it, trousers, are widely called chinos. Today it is also found in cotton-synthetic blends. Developed in the mid-19th century for British and Fren ...
, and other classic preppy styles. The casual and youthful attitude of these first designs would remain a trait of the company's later collections. The new clothing line made its debut with a high-profile marketing campaign, which included a large billboard in
Times Square Times Square is a major commercial intersection, tourist destination, entertainment hub, and neighborhood in Midtown Manhattan, New York City. It is formed by the junction of Broadway, Seventh Avenue, and 42nd Street. Together with adjacent ...
by advertiser
George Lois George Lois (June 26, 1931 – November 18, 2022) was an American art director, designer, and author. Lois was perhaps best known for over 92 covers he designed for ''Esquire'' magazine from 1962 to 1973. Background Lois was born in New Yor ...
. The Tommy Hilfiger brand left Murjani International in 1989, with
Silas Chou Silas K. F. Chou (; born 1946) is a Hong Kong billionaire, active in the fashion sector. Early life Chou's father was Chao Kuang-piu. His father founded South Ocean Knitters, one of the Hong Kong's "largest knitwear manufacturers and exporters" ...
instead providing financial backing. That year,
Lawrence Stroll Lawrence Sheldon Strulović (name later anglicized to Strulovitch) (born 11 July 1959), best known as Lawrence Stroll, is a Canadian billionaire businessman, part-owner and executive chairman of Aston Martin, and the owner of the Aston Martin F1 ...
and Joel Horowitz, both former executives of Ralph Lauren, were hired as executives of the newly formed company Tommy Hilfiger, Inc., which had an initial focus on casual male
sportswear Sportswear or activewear is clothing, including footwear, worn for sport or physical exercise. Sport-specific clothing is worn for most sports and physical exercise, for practical, comfort or safety reasons. Typical sport-specific garments ...
.


Growth of popularity and product lines (1990s)

The Tommy Hilfiger Corporation went
public In public relations and communication science, publics are groups of individual people, and the public (a.k.a. the general public) is the totality of such groupings. This is a different concept to the sociological concept of the ''Öffentlichkei ...
in 1992. After licensing Pepe Jeans USA in 1995, in 1996 Tommy Hilfiger Inc. began distributing women's clothing as well. By the end of the next year, Hilfiger had opened his first store in
Beverly Hills Beverly Hills is a city located in Los Angeles County, California. A notable and historic suburb of Greater Los Angeles, it is in a wealthy area immediately southwest of the Hollywood Hills, approximately northwest of downtown Los Angeles. ...
, which was followed by a store in London in 1998. The company launched its bed and bath line in 1998. Throughout the 1990s the company's marketing division worked in tandem with the
popular music Popular music is music with wide appeal that is typically distributed to large audiences through the music industry. These forms and styles can be enjoyed and performed by people with little or no musical training.Popular Music. (2015). ''Fun ...
industry, and as early as 1993 Hilfiger was an official sponsor for
Pete Townshend Peter Dennis Blandford Townshend (; born 19 May 1945) is an English musician. He is co-founder, leader, guitarist, second lead vocalist and principal songwriter of the Who, one of the most influential rock bands of the 1960s and 1970s. Townsh ...
's
Psychoderelict ''Psychoderelict'' is a concept album written, produced and engineered by Pete Townshend. Some characters and issues presented in this work were continued in Townshend's later opus ''The Boy Who Heard Music'', first presented on The Who's album ...
tour. In the early 1990s a baggier, less tailored menswear look came into fashion, and Hilfiger gave his clothes a more relaxed fit. As roomier styles with oversized logos became popular with hip-hop artists in the mid-to-late 1990s, Hilfiger's style of clothing became both increasingly popular with the American " preppy" scene and as hip hop fashion, and when
Snoop Dogg Calvin Cordozar Broadus Jr. (born October 20, 1971), known professionally as Snoop Dogg (previously Snoop Doggy Dogg and briefly Snoop Lion), is an American rapper. His fame dates back to 1992 when he featured on Dr. Dre's debut solo single, " ...
wore a Hilfiger sweatshirt during an appearance on ''
Saturday Night Live ''Saturday Night Live'' (often abbreviated to ''SNL'') is an American late-night live television sketch comedy and variety show created by Lorne Michaels and developed by Dick Ebersol that airs on NBC and Peacock. Michaels currently serves a ...
'' in the 1990s, it sold out of New York City stores the next day. Moreover, Hilfiger courted the new hip hop market, and rappers like Puffy and Coolio walked during his runways shows. With collections often influenced by the fashion of music subcultures, the clothes are also marketed in connection with the music industry, and American R&B icon Aaliyah became the much-publicized spokesperson for Tommy Hilfiger Corporation in 1997. The company would later sponsor
Sheryl Crow Sheryl Suzanne Crow (born February 11, 1962) is an American musician, singer, songwriter and actress. Her music incorporates elements of rock, pop, country, folk, and blues. She has released eleven studio albums, five compilations and three li ...
's "
If It Makes You Happy "If It Makes You Happy" is a song by American singer-songwriter Sheryl Crow, released as the lead single from her 1996 eponymous album in September 1996. The song peaked at number 10 on the US ''Billboard'' Hot 100, becoming Crow's final top-10 ...
" tour in 1997,
Britney Spears Britney Jean Spears (born December 2, 1981) is an American singer. Often referred to as the " Princess of Pop", she is credited with influencing the revival of teen pop during the late 1990s and early 2000s. After appearing in stage productio ...
1999 ...Baby One More Time Tour, and Lenny Kravitz's 1999 Freedom tour.


Overseas growth and Apax Partners acquisition (2000s)

Women's intimate apparel was introduced in 2001. After sales and net income faltered in 2001, the company's sales in 2002 totaled $1.87 billion. Overall between 2000 and 2009, sales slipped from around $1.9 billion to $700 million. During the same time period, however, Hilfiger’s European sales steadily rose to $1.13 billion. In 2003, Hilfiger executive Fred Gehring and Hilfiger decided to further invest in the brand's growing overseas audience by re-focusing on the brand’s original style, “classic American cool,” and designing the clothes out of
New York City New York, often called New York City or NYC, is the List of United States cities by population, most populous city in the United States. With a 2020 population of 8,804,190 distributed over , New York City is also the L ...
. Gehring also adapted the business model to suit European retail culture, pursuing partnerships with European department stores and with smaller boutiques, signing 4,500 of them in 15 countries. Hilfiger also strove to retain the designer brand exclusivity of the Hilfiger label by signing a deal to distribute the best-selling Hilfiger lines at
Macy's Macy's (originally R. H. Macy & Co.) is an American chain of high-end department stores founded in 1858 by Rowland Hussey Macy. It became a division of the Cincinnati-based Federated Department Stores in 1994, through which it is affiliated wi ...
only. Hilfiger has endorsed products such as True Star is a
fragrance An aroma compound, also known as an odorant, aroma, fragrance or flavoring, is a chemical compound that has a smell or odor. For an individual chemical or class of chemical compounds to impart a smell or fragrance, it must be sufficiently ...
, which was released in 2004 with
Beyoncé Knowles Beyoncé Giselle Knowles-Carter ( ; born September 4, 1981) is an American singer, songwriter, and actress. Beyoncé's boundary-pushing artistry and vocals have made her the most influential female musician of the 21st century, according to ...
as poster girl. True Star would go on to win a
FiFi Award The FiFi Awards are an annual event sponsored by The Fragrance Foundation which honor the fragrance industry's creative achievements. Known as the "Oscars of the fragrance industry", the awards ceremony was conceived by the former president of ...
for Best New Commercial Fragrance. By 2004, the Tommy Hilfiger Corporation company had revenues of $1.8 approximately billion and 5,400 employees. In 2006, Tommy Hilfiger sold Tommy Hilfiger Inc. for $1.6 billion, or $16.80 a share, to
Apax Partners Apax Partners LLP is a British private equity firm, headquartered in London, England. The company also operates out of six other offices in New York, Hong Kong, Mumbai, Tel Aviv, Munich and Shanghai. As of December 2017, the firm, including its ...
, a private investment company. After the acquisition Gehring assumed control of the American headquarters of Tommy Hilfiger as well as Europe. Gehring and Hilfiger narrowed their focus in the United States to the profitable core sportswear line, and U.S. sales began to rise in 2010.


Phillips-Van Heusen acquisition and recent years (2010s–2020s)

In March 2010,
Phillips-Van Heusen PVH Corp., formerly known as the Phillips-Van Heusen Corporation, is an American clothing company which owns brands such as Tommy Hilfiger, Calvin Klein, Warner's, Olga and True & Co. The company also licenses brands such as Kenneth Cole New Y ...
(PVH Corp.) bought the Tommy Hilfiger Corporation for $3 billion, in a deal that was nearly seven times what PVH had paid for Calvin Klein in 2003. Fred Gehring, who launched Hilfiger’s European division in 1996, assumed the role of Hilfiger's CEO. Global sales in retail for the brand in 2013 were US $6.4 billion, and $6.7 billion in 2014. Daniel Grieder was appointed CEO of Tommy Hilfiger Group in July 2014. Former CEO Gehring was made executive chairman of Tommy Hilfiger Group and was appointed
vice chairman The chairperson, also chairman, chairwoman or chair, is the presiding officer of an organized group such as a board, committee, or deliberative assembly. The person holding the office, who is typically elected or appointed by members of the group ...
of PVH. In January 2015, Tommy Hilfiger debuted a digital sales showroom at its New York City headquarters, which the publication '' WGSN'' opined would "transform the traditional buying process." With plans to open showrooms in other cities, Hilfiger described the showroom as "an innovation of the order process with cost saving potentials along the whole value chain." Gehring stepped down as Tommy Hilfiger Group’s chairman in August 2015, though he retained his role at PVH. Tommy Hilfiger remains the company’s principal designer, leading the design teams and overseeing the entire creative process. In 2020, PVH announced that as part of their animal welfare policy, the company does not use exotic skins and would be banning their use in Tommy Hilfiger collections when "our annual update of that policy is released." In 2021, Tommy Hilfiger released their first genderless collection in collaboration with
Indya Moore Indya Adrianna Moore (born January 17, 1995) is an American actor and model. They are known for playing the role of Angel Evangelista in the FX television series '' Pose''. ''Time'' named them one of the 100 most influential people in the world ...
.


Product lines

Tommy Hilfiger delivers its products worldwide under the Tommy Hilfiger and Hilfiger Denim brands, and also has a breadth of collections including Hilfiger Collection, Tommy Hilfiger Tailored, men’s, women’s and kid’s sportswear, denim, accessories, and footwear. In addition, the brand is licensed for a range of products such as fragrances, eyewear, watches, and home furnishings. *''Tommy Hilfiger'' – the main line of the Tommy Hilfiger Corporation, like the company's other lines it is influenced by classic American fashion, or more specifically what the company dubs "preppy with a twist". It targets customers in the 25 to 40-year-old range. *''Hilfiger Denim'' – more casual than the Tommy Hilfiger label, it targets both men and women in the 18 to 30-year-old range. Beyond jeans, the line also includes denim separates, footwear, bags, accessories, eyewear, and fragrances. *''Hilfiger Collection'' – intended for women, the clothing line blends classic American influences with contemporary styles. The clothes are marketed towards women age 25 to 40. The designs periodically debut during
New York Fashion Week New York Fashion Week (NYFW), held in February and September of each year, is a semi-annual series of events in Manhattan typically spanning 7–9 days when international fashion collections are shown to buyers, the press, and the general publ ...
. *''Tommy Hilfiger Tailored'' – an American menswear line meant to the 25 to 40-year-old demographic. Styles vary from formal suits to casual wear, with a focus on what the Tommy Hilfiger Group website describes as "precision fit, premium fabrics, updated cuts, rich colors, and luxe details.” File:Jessica Stam in Tommy Hilfiger February 2008, Photographed by Ed Kavishe for Fashion Wire Press.jpg File:Tommy Hilfiger Azerbaijan 4.jpg File:Tommy Hilfiger Azerbaijan 1.jpg File:TommyGirl.JPG File:Tommy Hilfiger Azerbaijan 9.jpg File:Tommy Hilfiger Azerbaijan 7.jpg


Worker conditions

In the late 1990s, Tommy Hilfiger and other large American textile companies such as Calvin Klein and Sears were defendants in a class-action lawsuit alleging that luxury clothes were being manufactured in
sweatshop A sweatshop or sweat factory is a crowded workplace with very poor, socially unacceptable or illegal working conditions. Some illegal working conditions include poor ventilation, little to no breaks, inadequate work space, insufficient lighting, o ...
conditions in Saipan. After a group settlement that admitted no liability, in March 2000, Tommy Hilfiger volunteered to allow independent oversight of their manufacturing on the island. In March 2012,
ABC ABC are the first three letters of the Latin script known as the alphabet. ABC or abc may also refer to: Arts, entertainment, and media Broadcasting * American Broadcasting Company, a commercial U.S. TV broadcaster ** Disney–ABC Television ...
aired a report that 29 workers had died in a factory fire in 2011 in
Bangladesh Bangladesh (}, ), officially the People's Republic of Bangladesh, is a country in South Asia. It is the eighth-most populous country in the world, with a population exceeding 165 million people in an area of . Bangladesh is among the mos ...
, with the Tommy Hilfiger Corporation included among the factory's clients. PVH Corp. issued a press release in response, stating they would commit $1 million to a two-year program to help facilitate safety programs. The company, however, announced they would not abandon their manufacturing in Bangladesh, with PVH CEO Emanuel Chirico stating that the brand was instead "trying for a global solution" and staying at the factories to affect change, as "you need to have a voice at the table to get changes made as you go forward." Tommy Hilfiger later signed a Bangladeshi safety accord along with eighty other Western retailers, with the goal of protecting unionizers. In 2014, PVH was consulting about investing in
Ethiopia Ethiopia, , om, Itiyoophiyaa, so, Itoobiya, ti, ኢትዮጵያ, Ítiyop'iya, aa, Itiyoppiya officially the Federal Democratic Republic of Ethiopia, is a landlocked country in the Horn of Africa. It shares borders with Eritrea to the ...
in relation to Tommy Hilfiger and Calvin Klein, with labor rights among the key talking points. In 2016, the India Committee of the Netherlands (ICN) reported that textile workers in
Bangalore Bangalore (), officially Bengaluru (), is the capital and largest city of the Indian state of Karnataka. It has a population of more than and a metropolitan population of around , making it the third most populous city and fifth most ...
were working in conditions akin to slavery. Clothing companies H&M,
Inditex Industria de Diseño Textil, S.A. (Inditex; , ; ) is a Spanish multinational clothing company headquartered in Arteixo, Galicia, in Spain. Inditex, the biggest fast fashion group in the world, operates over 7,200 stores in 93 markets worldwide. ...
, C&A and PVH publicly committed to "improving the lives of workers in Bengaluru" after the report, while PVH also announced it would independently investigate and establish new guidelines for its suppliers.


Marketing and advertising

In 1985, to help him launch his first collection, Hilfiger hired advertiser and graphic designer
George Lois George Lois (June 26, 1931 – November 18, 2022) was an American art director, designer, and author. Lois was perhaps best known for over 92 covers he designed for ''Esquire'' magazine from 1962 to 1973. Background Lois was born in New Yor ...
to make a billboard for the center of
Times Square Times Square is a major commercial intersection, tourist destination, entertainment hub, and neighborhood in Midtown Manhattan, New York City. It is formed by the junction of Broadway, Seventh Avenue, and 42nd Street. Together with adjacent ...
in New York City. Instead of models, the ad featured the initials of three well-known fashion designers—“PE” (
Perry Ellis Perry Edwin Ellis (March 3, 1940 – May 30, 1986) was an American fashion designer who founded his eponymous sportswear house in the mid-1970s. Ellis' influence on the fashion industry has been called "a huge turning point" because he int ...
), “RL” ( Ralph Lauren), “CK” ( Calvin Klein), and announced that “TH” (Tommy Hilfiger) was the next great menswear designer. The billboard created a stir in the fashion press and succeeded in creating awareness of the Hilfiger name. In subsequent years Hilfiger and Lois collaborated again on other ads for the Hilfiger brand. One campaign, in 1990, compared Hilfiger’s American style with other “iconic American” classics, such as the 1955
Thunderbird Thunderbird, thunder bird or thunderbirds may refer to: * Thunderbird (mythology), a legendary creature in certain North American indigenous peoples' history and culture * Ford Thunderbird, a car Birds * Dromornithidae, extinct flightless birds ...
and the 1940
Harley-Davidson Harley-Davidson, Inc. (H-D, or simply Harley) is an American motorcycle manufacturer headquartered in Milwaukee, Wisconsin, United States. Founded in 1903, it is one of two major American motorcycle manufacturers to survive the Great Depressi ...
bike. Hilfiger courted the new hip hop market in the 1990s, and rappers like Puffy and Coolio walked during its runways shows. From 2002 to 2006, Tommy Hilfiger owned the naming rights to the Tommy Hilfiger at Jones Beach Theatre amphitheater on
Long Island Long Island is a densely populated island in the southeastern region of the U.S. state of New York (state), New York, part of the New York metropolitan area. With over 8 million people, Long Island is the most populous island in the United Sta ...
, one of the more popular music venues in the United States. Starting in 2010, in collaboration with New York advertising firm Laird & Partners, Tommy Hilfiger Corporation launched the advertising campaign “The Hilfigers.” The campaign features a fictional family of Hilfigers wearing the brand's clothing in fun preppy venues. The first campaign, for fall 2010, was a photoset of a college football tailgate, followed by photoshoots at a tennis court, a rustic holiday party, a camping trip, an
Ivy League The Ivy League is an American collegiate athletic conference comprising eight private research universities in the Northeastern United States. The term ''Ivy League'' is typically used beyond the sports context to refer to the eight schools ...
college, and the beaches of Malibu. The spring and summer collections of 2015 were displayed at a wedding in
Sonoma, California Sonoma is a city in Sonoma County, California, United States, located in the North Bay region of the San Francisco Bay Area. Sonoma is one of the principal cities of California's Wine Country and the center of the Sonoma Valley AVA. Sonoma's p ...
, followed by an American football stadium for fall and winter. The brand created the publicity tour "Prep World” in 2011, which featured specialty pop-up shops in Paris, New York, London, Stockholm, Los Angeles, Madrid, Milan, the German island
Sylt Sylt (; da, Sild; Sylt North Frisian, Söl'ring North Frisian: ) is an island in northern Germany, part of Nordfriesland district, Schleswig-Holstein, and well known for the distinctive shape of its shoreline. It belongs to the North Frisian ...
, and the
Belgian Belgian may refer to: * Something of, or related to, Belgium * Belgians, people from Belgium or of Belgian descent * Languages of Belgium, languages spoken in Belgium, such as Dutch, French, and German *Ancient Belgian language, an extinct languag ...
town of
Knokke Knokke () is a town in the municipality of Knokke-Heist, which is located in the province of West Flanders in Flanders, Belgium. The town itself has 15,708 inhabitants (2007), while the municipality of Knokke-Heist has 33,818 inhabitants (2009). ...
. Hilfiger made personal appearances with author and preppy expert
Lisa Birnbach Lisa R. Birnbach is an author best known for co-authoring '' The Official Preppy Handbook'', which spent 38 weeks at number one on the ''New York Times'' bestseller list in 1980. Early life and education Birnbach was born to a Jewish family on ...
, as well as designing a special clothing collection to support the initiative. The brand's 30th anniversary was in 2015, and the company celebrated the occasion with a fashion tour. Among other events, in
Beijing } Beijing ( ; ; ), alternatively romanized as Peking ( ), is the capital of the People's Republic of China. It is the center of power and development of the country. Beijing is the world's most populous national capital city, with over 21 ...
in May 2015 the brand recreated their New York Fashion Week runway show internationally for the first time. The couple
Olivia Palermo Olivia Palermo (born February 28, 1986) is an American socialite, fashion influencer, entrepreneur, model and television personality. Palermo gained celebrity status when she sued socialiterank.com for releasing a letter that was proven to be f ...
and Johannes Huebl were also brought in as guest editors for the summer 2015 women's and men's collections. For the fall of 2015,
Rafael Nadal Rafael Nadal Parera (, ; born 3 June 1986) is a Spanish professional tennis player. He is currently ranked world No. 2 in singles by the Association of Tennis Professionals (ATP). He has been ranked List of ATP number 1 ranked singles tennis ...
is the brand ambassador for Tommy Hilfiger underwear and Tommy Hilfiger Tailored collections.
Zendaya Zendaya Maree Stoermer Coleman ( ; born September 1, 1996) is an American actress and singer. She has received various accolades, including two Primetime Emmy Awards. ''Time'' magazine named her one of the 100 most influential people in the ...
was the global women’s ambassador for the spring of 2019. She also designed a Tommy x Zendaya capsule collection. William Chan is the new global brand spokesperson for menswear in 2021.


Locations

With a head office in
Amsterdam Amsterdam ( , , , lit. ''The Dam on the River Amstel'') is the Capital of the Netherlands, capital and Municipalities of the Netherlands, most populous city of the Netherlands, with The Hague being the seat of government. It has a population ...
, the Tommy Hilfiger Corporation has global
flagship store A flagship is a vessel used by the commanding officer of a group of naval ships, characteristically a flag officer entitled by custom to fly a distinguishing flag. Used more loosely, it is the lead ship in a fleet of vessels, typically the fi ...
s in the following seven locations: * Fifth Avenue, New York (opened September 2009) * Champs-Élysées, Paris (opened November 2010) *
Brompton Road Brompton Road is a street located in the southern part from Knightsbridge and in the eastern part from Brompton in the Royal Borough of Kensington and Chelsea and partly the City of Westminster in London. It starts from Knightsbridge U ...
,
London London is the capital and largest city of England and the United Kingdom, with a population of just under 9 million. It stands on the River Thames in south-east England at the head of a estuary down to the North Sea, and has been a majo ...
(opened August 2011) * Omotesando, Tokyo (opened April 2012) * Regent Street, London (opened November 2012) *
Robertson Boulevard Robertson Boulevard is a street in Los Angeles, in the U.S. state of California, that also passes through the incorporated cities of West Hollywood, Beverly Hills, and Culver City. Location Robertson Boulevard is a major north–south thoroughf ...
,
Los Angeles Los Angeles ( ; es, Los Ángeles, link=no , ), often referred to by its initials L.A., is the largest city in the state of California and the second most populous city in the United States after New York City, as well as one of the world' ...
(opened February 2013) * Schadowstraße,
Düsseldorf Düsseldorf ( , , ; often in English sources; Low Franconian and Ripuarian: ''Düsseldörp'' ; archaic nl, Dusseldorp ) is the capital city of North Rhine-Westphalia, the most populous state of Germany. It is the second-largest city in th ...
(opened August 2013) In addition to the flagship stores,
anchor store In retail, an "anchor tenant", sometimes called an "anchor store", "draw tenant", or "key tenant", is a considerably larger tenant in a shopping mall, often a department store or retail chain. They are typically located at the ends of malls. Wit ...
s are located in the cities of
Amsterdam Amsterdam ( , , , lit. ''The Dam on the River Amstel'') is the Capital of the Netherlands, capital and Municipalities of the Netherlands, most populous city of the Netherlands, with The Hague being the seat of government. It has a population ...
,
Beijing } Beijing ( ; ; ), alternatively romanized as Peking ( ), is the capital of the People's Republic of China. It is the center of power and development of the country. Beijing is the world's most populous national capital city, with over 21 ...
,
Berlin Berlin ( , ) is the capital and largest city of Germany by both area and population. Its 3.7 million inhabitants make it the European Union's most populous city, according to population within city limits. One of Germany's sixteen constitue ...
,
Bogotá Bogotá (, also , , ), officially Bogotá, Distrito Capital, abbreviated Bogotá, D.C., and formerly known as Santa Fe de Bogotá (; ) during the Spanish period and between 1991 and 2000, is the capital city of Colombia, and one of the larges ...
,
Buenos Aires Buenos Aires ( or ; ), officially the Autonomous City of Buenos Aires ( es, link=no, Ciudad Autónoma de Buenos Aires), is the capital and primate city of Argentina. The city is located on the western shore of the Río de la Plata, on South ...
,
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,
Cologne Cologne ( ; german: Köln ; ksh, Kölle ) is the largest city of the German western States of Germany, state of North Rhine-Westphalia (NRW) and the List of cities in Germany by population, fourth-most populous city of Germany with 1.1 m ...
,
Dublin Dublin (; , or ) is the capital and largest city of Republic of Ireland, Ireland. On a bay at the mouth of the River Liffey, it is in the Provinces of Ireland, province of Leinster, bordered on the south by the Dublin Mountains, a part of th ...
,
Florence Florence ( ; it, Firenze ) is a city in Central Italy and the capital city of the Tuscany region. It is the most populated city in Tuscany, with 383,083 inhabitants in 2016, and over 1,520,000 in its metropolitan area.Bilancio demografico an ...
,
Frankfurt Frankfurt, officially Frankfurt am Main (; Hessian: , "Frank ford on the Main"), is the most populous city in the German state of Hesse. Its 791,000 inhabitants as of 2022 make it the fifth-most populous city in Germany. Located on its na ...
,
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,
Prague Prague ( ; cs, Praha ; german: Prag, ; la, Praga) is the capital and largest city in the Czech Republic, and the historical capital of Bohemia. On the Vltava river, Prague is home to about 1.3 million people. The city has a temperate ...
,
Helsinki Helsinki ( or ; ; sv, Helsingfors, ) is the Capital city, capital, primate city, primate, and List of cities and towns in Finland, most populous city of Finland. Located on the shore of the Gulf of Finland, it is the seat of the region of U ...
,
Hong Kong Hong Kong ( (US) or (UK); , ), officially the Hong Kong Special Administrative Region of the People's Republic of China ( abbr. Hong Kong SAR or HKSAR), is a city and special administrative region of China on the eastern Pearl River Delt ...
,
Istanbul Istanbul ( , ; tr, İstanbul ), formerly known as Constantinople ( grc-gre, Κωνσταντινούπολις; la, Constantinopolis), is the List of largest cities and towns in Turkey, largest city in Turkey, serving as the country's economic, ...
,
London London is the capital and largest city of England and the United Kingdom, with a population of just under 9 million. It stands on the River Thames in south-east England at the head of a estuary down to the North Sea, and has been a majo ...
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Luxembourg Luxembourg ( ; lb, Lëtzebuerg ; french: link=no, Luxembourg; german: link=no, Luxemburg), officially the Grand Duchy of Luxembourg, ; french: link=no, Grand-Duché de Luxembourg ; german: link=no, Großherzogtum Luxemburg is a small lan ...
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Madrid Madrid ( , ) is the capital and most populous city of Spain. The city has almost 3.4 million inhabitants and a metropolitan area population of approximately 6.7 million. It is the second-largest city in the European Union (EU), and ...
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Mauritius Mauritius ( ; french: Maurice, link=no ; mfe, label=Mauritian Creole, Moris ), officially the Republic of Mauritius, is an island nation in the Indian Ocean about off the southeast coast of the African continent, east of Madagascar. It incl ...
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Mexico City Mexico City ( es, link=no, Ciudad de México, ; abbr.: CDMX; Nahuatl: ''Altepetl Mexico'') is the capital and largest city of Mexico, and the most populous city in North America. One of the world's alpha cities, it is located in the Valley o ...
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Miami Miami ( ), officially the City of Miami, known as "the 305", "The Magic City", and "Gateway to the Americas", is a East Coast of the United States, coastal metropolis and the County seat, county seat of Miami-Dade County, Florida, Miami-Dade C ...
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Milan Milan ( , , Lombard: ; it, Milano ) is a city in northern Italy, capital of Lombardy, and the second-most populous city proper in Italy after Rome. The city proper has a population of about 1.4 million, while its metropolitan city h ...
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Montréal Montreal ( ; officially Montréal, ) is the second-most populous city in Canada and most populous city in the Canadian province of Quebec. Founded in 1642 as '' Ville-Marie'', or "City of Mary", it is named after Mount Royal, the triple-p ...
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Moscow Moscow ( , US chiefly ; rus, links=no, Москва, r=Moskva, p=mɐskˈva, a=Москва.ogg) is the capital and largest city of Russia. The city stands on the Moskva River in Central Russia, with a population estimated at 13.0 million ...
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Mumbai Mumbai (, ; also known as Bombay — the official name until 1995) is the capital city of the Indian state of Maharashtra and the ''de facto'' financial centre of India. According to the United Nations, as of 2018, Mumbai is the second- ...
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Munich Munich ( ; german: München ; bar, Minga ) is the capital and most populous city of the States of Germany, German state of Bavaria. With a population of 1,558,395 inhabitants as of 31 July 2020, it is the List of cities in Germany by popu ...
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New York City New York, often called New York City or NYC, is the List of United States cities by population, most populous city in the United States. With a 2020 population of 8,804,190 distributed over , New York City is also the L ...
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Osaka is a designated city in the Kansai region of Honshu in Japan. It is the capital of and most populous city in Osaka Prefecture, and the third most populous city in Japan, following Special wards of Tokyo and Yokohama. With a population of 2. ...
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Panama City Panama City ( es, Ciudad de Panamá, links=no; ), also known as Panama (or Panamá in Spanish), is the capital and largest city of Panama. It has an urban population of 880,691, with over 1.5 million in its metropolitan area. The city is locat ...
, Punta del Este,
Santiago Santiago (, ; ), also known as Santiago de Chile, is the capital and largest city of Chile as well as one of the largest cities in the Americas. It is the center of Chile's most densely populated region, the Santiago Metropolitan Region, whose ...
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São Paulo São Paulo (, ; Portuguese for 'Saint Paul') is the most populous city in Brazil, and is the capital of the state of São Paulo, the most populous and wealthiest Brazilian state, located in the country's Southeast Region. Listed by the GaWC a ...
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Seoul Seoul (; ; ), officially known as the Seoul Special City, is the capital and largest metropolis of South Korea.Before 1972, Seoul was the ''de jure'' capital of the Democratic People's Republic of Korea (North Korea) as stated iArticle 103 ...
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Shanghai Shanghai (; , , Standard Mandarin pronunciation: ) is one of the four direct-administered municipalities of the People's Republic of China (PRC). The city is located on the southern estuary of the Yangtze River, with the Huangpu River flow ...
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Singapore Singapore (), officially the Republic of Singapore, is a sovereign island country and city-state in maritime Southeast Asia. It lies about one degree of latitude () north of the equator, off the southern tip of the Malay Peninsula, borde ...
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Sydney Sydney ( ) is the capital city of the state of New South Wales, and the most populous city in both Australia and Oceania. Located on Australia's east coast, the metropolis surrounds Sydney Harbour and extends about towards the Blue Mountain ...
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Tel Aviv Tel Aviv-Yafo ( he, תֵּל־אָבִיב-יָפוֹ, translit=Tēl-ʾĀvīv-Yāfō ; ar, تَلّ أَبِيب – يَافَا, translit=Tall ʾAbīb-Yāfā, links=no), often referred to as just Tel Aviv, is the most populous city in the G ...
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Vancouver Vancouver ( ) is a major city in western Canada, located in the Lower Mainland region of British Columbia. As the List of cities in British Columbia, most populous city in the province, the 2021 Canadian census recorded 662,248 people in the ...
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Vienna en, Viennese , iso_code = AT-9 , registration_plate = W , postal_code_type = Postal code , postal_code = , timezone = CET , utc_offset = +1 , timezone_DST ...
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Marbella Marbella ( , , ) is a city and municipality in southern Spain, belonging to the province of Málaga in the autonomous community of Andalusia. It is part of the Costa del Sol and is the headquarters of the Association of Municipalities of the r ...
and Zurich. The company often operates hundreds of stores in the larger countries, and the subsidiary Tommy Hilfiger Japan Corp., for example, operates 170 stores with 1,000 employees as of 2014. In 2015, the brand launched its first store in
Thailand Thailand ( ), historically known as Siam () and officially the Kingdom of Thailand, is a country in Southeast Asia, located at the centre of the Indochinese Peninsula, spanning , with a population of almost 70 million. The country is bo ...
. File:トミー ヒルフィガー 自由が丘店外観.jpg, Store in the
Tokyo Tokyo (; ja, 東京, , ), officially the Tokyo Metropolis ( ja, 東京都, label=none, ), is the capital and largest city of Japan. Formerly known as Edo, its metropolitan area () is the most populous in the world, with an estimated 37.468 ...
neighborhood of
Jiyūgaoka 'Liberty Hill' is a neighborhood in southern Meguro, Tokyo, Japan. It consists of districts 1-chome to 3-chome, and had a population of 7,231 as of January 2013. The name also refers to the broader area surrounding Jiyūgaoka Station, which inc ...
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Japan Japan ( ja, 日本, or , and formally , ''Nihonkoku'') is an island country in East Asia. It is situated in the northwest Pacific Ocean, and is bordered on the west by the Sea of Japan, while extending from the Sea of Okhotsk in the north ...
in 2008 File:Paris Manif Hopitaux 5.jpeg, Flagship store in
Paris Paris () is the capital and most populous city of France, with an estimated population of 2,165,423 residents in 2019 in an area of more than 105 km² (41 sq mi), making it the 30th most densely populated city in the world in 2020. S ...
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France France (), officially the French Republic ( ), is a country primarily located in Western Europe. It also comprises of Overseas France, overseas regions and territories in the Americas and the Atlantic Ocean, Atlantic, Pacific Ocean, Pac ...
in 2015 File:Chique Tommy Hilfiger Store (6545977573).jpg, Store pictured in 2011 File:Livigno Tommy Hilfiger.JPG, Store in
Livigno Livigno (; local lmo, Livígn ; german: Luwin) is a town, ''comune'' and a special-administered territory in the province of Sondrio, in the region of Lombardy, Italy, located in the Italian Alps, near the Swiss border. History Livigno's firs ...
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Italy Italy ( it, Italia ), officially the Italian Republic, ) or the Republic of Italy, is a country in Southern Europe. It is located in the middle of the Mediterranean Sea, and its territory largely coincides with the homonymous geographical re ...
in 2012 File:TOMMY HILFIGER STORE Mannheim O6.jpg, Store in
Mannheim Mannheim (; Palatine German: or ), officially the University City of Mannheim (german: Universitätsstadt Mannheim), is the second-largest city in the German state of Baden-Württemberg after the state capital of Stuttgart, and Germany's 2 ...
in 2014 File:Tommy Hilfiger, Victoria Gate, Leeds (25th October 2017).jpg, Branch in
Leeds Leeds () is a city and the administrative centre of the City of Leeds district in West Yorkshire, England. It is built around the River Aire and is in the eastern foothills of the Pennines. It is also the third-largest settlement (by populati ...
showing current branding in 2017


Recognition

The following is a selected list of awards and recognitions won by the Tommy Hilfiger Corporation: *1997:
FiFi Awards The FiFi Awards are an annual event sponsored by The Fragrance Foundation which honor the fragrance industry's creative achievements. Known as the "Oscars of the fragrance industry", the awards ceremony was conceived by the former president of ...
Men's Fragrance of the Year - Luxe, for the fragrance "Tommy" *1998:
Parsons School of Design Parsons School of Design, known colloquially as Parsons, is a private art and design college located in the Greenwich Village neighborhood of New York City. Founded in 1896 after a group of progressive artists broke away from established Manhatt ...
– Designer of the Year Award *1998: ''
GQ Magazine ''GQ'' (formerly ''Gentlemen's Quarterly'' and ''Apparel Arts'') is an American international monthly men's magazine based in New York City and founded in 1931. The publication focuses on fashion, style, and culture for men, though articles on ...
'' – Designer of the Year for 'Men of the Year' issue *2000:
FiFi Awards The FiFi Awards are an annual event sponsored by The Fragrance Foundation which honor the fragrance industry's creative achievements. Known as the "Oscars of the fragrance industry", the awards ceremony was conceived by the former president of ...
Best Marketing Innovation of the Year, for Toiletries for Tommy's (American running series) *2002: '' GQ Germany'' – International Designer of the Year *2002:
Drug Abuse Resistance Education Drug Abuse Resistance Education (stylized as D.A.R.E.) is an education program that seeks to prevent use of controlled drugs, membership in gangs, and violent behavior. It was founded in Los Angeles in 1983 as a joint initiative of then- LAPD ch ...
– Future of America Award, for philanthropic efforts for American youth *2006: '' GQ Spain'' – Designer of the Year *2008: ''
Women’s Wear Daily ''Women's Wear Daily'' (also known as ''WWD'') is a fashion-industry trade journal often referred to as the "Bible of fashion".Horyn, Cathy"Breaking Fashion News With a Provocative Edge" ''The New York Times''. (August 20, 1999). It provides infor ...
'' – No. 1 Designer and No. 16 Brand in annual “100 List” *2009:
UNESCO The United Nations Educational, Scientific and Cultural Organization is a specialized agency of the United Nations (UN) aimed at promoting world peace and security through international cooperation in education, arts, sciences and culture. It ...
– UNESCO Support Award, for philanthropic efforts


See also

*
List of fashion designers This is a list of notable fashion designers sorted by nationality. It includes designers of ''haute couture'' and ready-to-wear. For ''haute couture'' only, see the list of grands couturiers. For footwear designers, see the list of footwear desi ...


References


External links


tommy.com

global.tommy.com

pvh.com/brands/tommy-hilfiger
{{Authority control Clothing brands of the United States High fashion brands Clothing retailers of the United States Shoe companies of the United States Underwear brands Watch manufacturing companies of the United States American companies established in 1985 Clothing companies established in 1985 Retail companies established in 1985 Eyewear brands of the United States PVH (company) clothing brands 1990s fashion 2010 mergers and acquisitions American corporate subsidiaries